Tuesday, February 25, 2014

Castrol launches promotion with World Cup theme

The Castrol, official sponsor of the 2014 FIFA World Cup, enjoy the proximity to the sporting event in order to promote "show that you know your Perfect Matches." The initiative, carried out with the line of automotive oil Magnatec Brazil, participants accumulate points and compete for tickets to watch the matches of the World Cup. In all, 174 tickets will be delivered.
In website promotion, the public accumulates points by answering questions about the brand, oil change locations and matches that occurred in other world cups. In each host city of the sporting event, seven winners will win a pair of tickets to watch a game in your region. A national lottery will define three winners who will receive a pair of tickets, travel, lodging and meals to attend the final match of the World Cup.
The Castrol has hired the former Brazilian Cafu to star in this and other sports Marketing actions, which include changes in product packaging of the brand with the theme of the Grand Prix motorcycle racing season. The Castrol brand is over 100 years old and is present in Brazil since 1957.
Mundo do Marketing - 24/02/2014
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