Wednesday, January 18, 2017

Fixed broadband limited can affect GDP

If the fixed broadband internet was limited, with an excess of 15 MB it would be possible to watch up to 120 hours of programming on Netflix in high definition. This translates in the early seasons of "Stranger Things", "The Crown" and "Gilmore Girls", in addition to the two "seasons" Narcos "," the four seasons of "House Of Cards" and three of the four seasons of "Orange Is The New Black", because the latter would have to stay for the next month.
Looking at the sum of episodes it looks like a lot, but it''s not. This content would only be consumed if no other activity was held online, including, among other things, access social networks, watch videos on YouTube, go shopping, check e-mails or play.
In addition, with 15 MB unlimited internet is possible to consume 4000 hours of programming Netflix. With 300 MB, that number jumps to 116,000 hours and, if the statement of Gilberto Kassab, Minister of science, technology, innovation and communications (MCTIC), pass the real, from the second half of 2017, will be only 300 hours. The limitation of data will '' delay '' Brazil not only in series and movies from Netflix fans, as it will affect national GDP, too, explains Thiago Ayub, CTO of UPX, who works with the distribution of content and connectivity.
The rumbles of the fixed broadband internet would be limited began in April 2016, when the operators have shown interest in offering such plans, suspending the service when the user hit a certain amount of files and data used, as already happens in mobile internet plans.
At the time, Anatel (Agência Nacional de Telecomunicações) positioned itself, first, saying that the operators could only do that if consumers had a tool to track consumption. Days later, the Agency decided it was forbidden to limit access to broadband for '' indeterminate time ''. The determination remains, but a statement by the Prime Minister on last Friday (13), has boosted commercial activities the debate, leaving users confused about the future of the internet.
The MCTIC has already stated that there will be no changes, then that was contradicted by the Chairman of the Kassab Anatel, Juarez frames, who claimed not to have intended to reopen the debate. Ayub, however, says that if the Agency''s intention is not to continue the project, there would be no reason to be a determination, but rather permanent.
In practice, Ayub analyzes that there is a '' bottleneck '' and not a congestion in the network, as they claim the carriers. "Some offers, for example, give the consumer double the internet if he spends part of the combos, with carrier portability. Soon, if really existed that bottleneck, as would be possible? Now if the problem exists, this is a commercial and strategic error of the company, and who have to bear the loss are the owners and not the client.
In countries like United States and Canada, the internet is limited. However, the Executive extols the advancement of Brazil in recent years with the popularization of computers and smartphones and the technological investment in connection with affordable costs. Limit the internet would interfere directly in sectors that require it to survive and promote a '' reverse the achievements ''.
"The digital marketing will be completely compromised by the reduction of ROI. Today, the challenge is to conduct a consumer of an ad for an online shopping site, this journey would be almost impossible. The repudiation by ads that spend data and search for items online would be rethought, as well as distance learning, streaming, among others, "explains Ayub.
The ICT survey Households and 2015, Users, says 51 percent of Brazilian households have internet access. Moreover, 68% have fixed broadband, 26% DSL connection via phone line and 24% connection via TV cable or fiber optics. In the survey, 13% of the total pay up R$ 30.00 for internet service; 24% R$ 41.00 to 60.00 and 11% of R$ 61.00 to 70.00. In the survey, 60 percent of respondents who do not have access in their homes they think the internet too expensive, followed by 51% who have no interest in the service and 50% for lack of computers in homes.
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