Thursday, September 13, 2018


The Brazilian Internet is changing brands of food more expensive for other cheaper. That's what shows a study by Ibope Connects about food. According to the survey, 69% of the ears are exchanging for food to cheaper brands. The study also shows that 68% of Internet users that are experiencing economic brands foods are happy with them, the same percentage that are changing the food for being more concerned with health. Brazil internet users are also avoiding eating out of home (67%) and half of them (49%) started to receive more friends and family at home rather than go out. Surfers put his hand in his pocket only when assessing the quality of the food. According to IBOPE study Connects, 65% are willing to pay more for a brand when they believe she has superior quality in relation to the other. However, fidelity doesn't matter anymore: only 26% are willing to pay more for a brand that consumed frequently.
Abras - 10/09/2018 News Item translated automatically
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