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Danone Reformulates Light Line branding

10/1/2018 - In order to reinvent the category of light products, Danone has developed new packaging for the line. The redesigned bottles are already being marketed to highlight the characteristics of the products, which, according to the brand, not have fat, lactose and sugar added. The line is composed by spoon yogurt, with 120 g and suggested retail price of R $3.69 to the final consumer, distributed in the flavors Strawberry with vanilla, Passionfruit with mango and cranberry with raspberry; 170 g bottle

Thanks Goes to Pink October

10/1/2018 - The Thanks, Bahia brand water and coconut based products, advertise your world campaign October Pink-which reinforces the importance of prevention and early diagnosis of breast cancer. The brand will be of 400,000 packages rose from Natural coconut water (1 l), which was chosen for being the best-selling product. In addition to the pink color, the package will feature the logo and information about the NGO Americas Friends, an organization whose mission is to reduce the mortality rates of the di

After expansion, dairy Scala projects 9% higher sales in 2018

10/1/2018 - After your expansion in Rio de Janeiro, Paraná and Minas Gerais, the Dairy Scala projects growth of 9% in sales of its products this year about 2017, when processed approximately 180 million liters of milk and marketed 25000 tons of products.

With a focus on health insurance premium, Bupa foresees double-digit growth

10/1/2018 - Even amid the market shrinkage of health plans this year, Brazil has small growth niches. Acting in a market considered "premium," the British company Bupa expects to grow double digits this year, pace around the 17% high revenue obtained in 2017. The company owns the Care Plus, operator acquired last year. Sells plans for those seeking medical coverage outside of Brazil, case of expatriate executives. One of the engines of the expansion, the President says the Global Bupa Latin America, Moses D

Real estate Lee plans to open 40 more stores in 2018

10/1/2018 - The REALTOR Lee is expanding your franchise model and plans to open 40 more stores by the end of 2018. This year, 25 have been opened: 17 units in the State of São Paulo, 6 in Rio Grande do Sul, Minas Gerais and Espírito Santo, totalizing a 84 stores in operation. In this business model, the franchises pay Lee a royalty, that is, a percentage on the trades, in Exchange for use of the brand and access to a more detailed database about the housing market.

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